An advertisement on Tv has seriously irked me. One word: ESPN.
Dude goes into bar, sees a bunch of cool people. Dude tries to join the group, but is blocked by some kind of invisible force field. Dude checks out tv showing some ESPN programme. Bunch of numbers goes into dude. Dude is pulled across force-field by some kind of tractor-beam, bar-stool and all. Brief orgasmic moment while transcending force field. Dude fits into group. Happily. Ever. After.
You don't need to be a neo-marxist sociologist to know that tv is telling you that tv will help you fit into society.
Nevermind that you will lose all individuality, or that society will leave its mark (somewhere between your thumb and index finger) on you like the way they stamp the pigs in the abbatoir. Nevermind that tv represents the vested interests of the rich and the famous.
What offends me the most is the audacity to portray this blatant socialization process on the medium of socialization itself. Sometimes I wonder what they take us for.
Be it apathy or stupidity, I beg to differ.
Ang Heng
3 comments:
I must see this commercial.
Wait till you see Al Jazeera here man. You will get an epileptic fit.
alonso
haha what kind of stuff do they show?
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